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The Impact of Conscious Consumerism
Beyond Capital Fund chat about Conscious Consumerism with Max Trowbridge and Eva Yazhari

This month I travelled to Los Angeles to participate in a luncheon chat and trunk show with Eva Yazhari, the CEO of Beyond Capital Fund. Almost a year later, after the debut of her first book, The Good Your Money Can Do, the book and conversation are more relevant than ever. Hosted at Craft restaurant, the Women in Impact luncheon discussed the importance of conscious consumerism and how we all have a part to play in changing our consumer behavior to support global sustainability initiatives.

Carrie Norton, Larissa Kolesnikova, and Celeste Luul
Carrie Norton, Larissa Kolesnikova and Celeste Luul
Dulari Amin and Eva Yazhari
Dulari Amin and Eva Yazhari
Joy Fehily and Kay Osborn
Joy Fehily and Kay Osborn

The lunch commenced with a little shopping of Eve & Max, followed by deep-dive conservations between Eva and me, into how our businesses consider the positive impact of conscious consumerism. It’s easy to get lost in the overwhelming, almost desperate sense of how we can all support our world, the environment, people, and causes. In my small way, this is why I created Eve & Max, to participate, to offer my modest contribution to the world.

Carrie Norton and Stephanie Chastan
Carrie Norton and Stephanie Chastan
Eve and Max, Silhouette Collection
Eve and Max, Silhouette collection
The Good Your Money Can Do, by Eva Yazhari
The Good Your Money Can Do, by Eva Yazhari

The world needs love and attention every day; however, breaking it down to compartmentalize into small ideas helps support more significant agendas. And by that, I mean how we function every day, our shopping habits, how we consume everything, especially how we shop for fashion, and how we use our money for good. 

Sara Qasi and Celeste Luul
Sara Qasi and Celeste Luul
Pooja Eppanapally and Jen Sall
Pooja Eppanapally and Jen Sall

The attending ladies also shared life experiences about their careers and what conscious consumerism means to them. It was a pleasure to listen to comments by Kasey Lunquist Reiter, general partner of Rise Ventures, Jenn Kenning, CEO of Align Impact, from Vasser Seydel, director at The Oxygen Project, Nicole Neeman Brady, principal at Renewable Resources Group, and Dulari Amin, board member at Beyond Capital Fund, such an inspiring gathering of entrepreneurially-minded women, all of who are contributing and making an impact in their respective worlds. 

Natalie Byrne and Mathilde Beniflah
Natalie Byrne and Mathilde Beniflah
Julia Gomez Peralta, Maria Gomez Peralta and Eva Yazhari
Julia Gomez Peralta, Maria Gomez Peralta, and Eva Yazhari

If you would like to become an ambassador of the Beyond Capital Fund, do visit BCF for more details. Lastly, if we can all make small changes to our shopping habits, collectively, we can all make an impact. 

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