Eve & Max launched in 2021, founded by British-born Max Morgan Trowbridge, with Paris-based co-creative director Samudra Hartanto (formerly senior womenswear designer at Jean Paul Gaultier, Hermès and Louis Vuitton). Based in Dallas, Texas, and designed in Paris, France, the transatlantic duo manufactures the collection in New York.
Founded with a conscious ethos to reimagine the fashion lifecycle and embark on a journey towards a sustainable and socially conscious business, Eve & Max is a women's ready-to-wear brand designed with the belief that fashion should be artful, ethical and beautiful. Existing at the intersection of contemporary art and fashion, Eve & Max features artistic collaborations as part of every collection's inherent legacy. Our limited-edition pieces, designed cohesively with leading artists, reinforce our belief that fashion is a work of living art and fashion expression should be thoughtfully curated and acquired like a life-long art collection.
Eve & Max empowers the client to disrupt the traditional shopping cycle and take a holistic approach to luxury fashion, sustainable style and wardrobe curation by presenting one collection a year designed with seasonless, investment-worthy staples available via pre-order and in-person trunk shows. Always with philanthropy in mind, each collection benefits a non-profit that aligns with our brand ethos.
Maxine Trowbridge: Founder, co-creative director
British entrepreneur Max Trowbridge began her career as a fashion designer in London in the early '90s, crossing career paths with Samudra Hartanto when they studied design at the London College of Fashion. Beginning her career as a designer working at Mansfield, an established British women's ready-to-wear luxury brand, Max learned early on about the mission of building a brand locally.
In over twenty years, Max has accumulated experience working within the luxury industries from fashion, digital, media, and the contemporary art world, leading marketing and editorial strategies to drive business revenues from startup to established business. The former founder of the online magazine PinkMemo, Max also contributed to media as the Dallas editor-in-chief at PaperCity Magazine, Dallas editor at Du Jour Magazine, and beginning her media journey at Ocean Drive Magazine. Always involved in philanthropic endeavors, Max is a long-term board member at Dallas Contemporary.
Returning to her roots, Max founded the direct-to-consumer, ready-to-wear brand Eve & Max, to positively address the environmental, social and economic issues faced by the global fashion community today.
Samudra Hartanto: Co-creative director
A life encapsulated in ready-to-wear and haute couture, Samudra Hartanto successfully launched his career post-graduation from the Royal College of Art with a MA in fashion womenswear with design roles at Norman Hartnell, Whistles and Amanda Wakeley.
In 1997 Samudra secured a coveted position at Louis Vuitton, joining the ready-to-wear team as the women and accessories designer under the artistic debut of Marc Jacobs. During his tenure, Samudra learned the intricacies at Louis Vuitton of how accessories play an integral role with a luxury fashion brand. Six years later, Samudra moved to Hermès as a senior womenswear designer, working under Jean-Paul Gaultier's artistic direction, until Gaultier returned to his eponymous fashion house in 2010, taking Samudra with him. Craftsmanship and creativity are capital in the world of haute couture, and as senior designer, Samudra witnessed Mr. Gaultier elaborate his fantasies into a beautiful reality.
Learning from a master of couture, Samudra designed 30 collections alongside Mr. Gaultier during his combined tenure at Hermès and Jean Paul Gaultier, understanding creativity in tailoring and dresses, and that beauty can be found everywhere.